Your partner in user-centred innovation,
and occasional myth-busting.
Whether you’re building products that drive revenue or programs that transform communities, one thing is clear: assumptions can lead you astray.
User needs evolve, priorities shift, and suddenly you’re left wondering, Is this still working?
I’m Shawn, a Senior UX Researcher and Strategist with over 20 years of experience helping organizations cut through the noise.
My mission? To uncover the why behind user behaviour and turn those insights into strategies that deliver real value—whether that’s growing your business or serving your community.
From aligning your vision with real user needs to optimizing key metrics like engagement, retention, and accessibility, I’m here to help you create solutions that don’t just meet expectations—they exceed them.
I help organizations:
Align user needs with strategic goals
Whether it’s driving revenue or delivering public value, I’ll ensure your solutions serve both your users and your mission.
Optimize key metrics
Let’s sort out which drivers truly influence your key metrics and turn middling numbers into meaningful results—whether that’s customer loyalty or community impact.
Mitigate risk
I help organizations avoid costly mistakes, such as building features users don’t want or entering markets without understanding customer needs. I’ll help you find the signal in the noise.
Integrate UX into agile development
User insights shouldn’t be an afterthought—they should be the backbone of core decision-making. Now, with AI-supported practices, insights can be integrated at pace.
Future-proof your solutions
From AI-assisted research to scalable design systems, I’ll help you stay ahead in a world that’s changing faster than ever.
Let’s work together to create products and programs that don’t just solve problems—they drive growth, build trust, and deliver real value to your users, your business, or your community.
Find out about my work and learn more about what I offer.
If you have a project I can help with, please get in touch.
User needs evolve, priorities shift, and suddenly you’re left wondering, Is this still working?
😅️
Your strategic partner in UX optimization
I’m Shawn, a Senior UX Researcher and Strategist with over 20 years of experience helping organizations cut through the noise.
My mission? To uncover the why behind user behaviour and turn those insights into strategies that deliver real value—whether that’s growing your business or serving your community.
From aligning your vision with real user needs to optimizing key metrics like engagement, retention, and accessibility, I’m here to help you create solutions that don’t just meet expectations—they exceed them.
I help organizations:
Align user needs with strategic goals
Whether it’s driving revenue or delivering public value, I’ll ensure your solutions serve both your users and your mission.
Optimize key metrics
Let’s sort out which drivers truly influence your key metrics and turn middling numbers into meaningful results—whether that’s customer loyalty or community impact.
Mitigate risk
I help organizations avoid costly mistakes, such as building features users don’t want or entering markets without understanding customer needs. I’ll help you find the signal in the noise.
Integrate UX into agile development
User insights shouldn’t be an afterthought—they should be the backbone of core decision-making. Now, with AI-supported practices, insights can be integrated at pace.
Future-proof your solutions
From AI-assisted research to scalable design systems, I’ll help you stay ahead in a world that’s changing faster than ever.
Let’s work together to create products and programs that don’t just solve problems—they drive growth, build trust, and deliver real value to your users, your business, or your community.
Find out about my work and learn more about what I offer.
If you have a project I can help with, please get in touch.
© Shawn Rafuse Consulting 2025
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